I've spent six years as Senior Creative Editor on the @apple handle — the brand's largest organic social platform, and one of the most-watched feeds on the internet.
The work runs the full range: product launches, brand partnerships, commissioned films with artists and photographers, and UGC pulled from the community that shoots on iPhone every day. Different budgets, different timelines, same bar.
Since I started, the channel has grown from 21 million followers to 37.1 million, with hundreds of millions of views.
Here are a few of my favorite moments.
Senior Creative Editor2019 — PresentTBWA\Media Arts Lab
Babies
Edit, Ux Layout, Animation, Sound Design
Our Stories
A four-part series for @apple in celebration of Black History Month.
