I've spent six years as Senior Creative Editor on the @apple handle — the brand's largest organic social platform, and one of the most-watched feeds on the internet.
The work runs the full range: product launches, brand partnerships, commissioned films with artists and photographers, and UGC pulled from the community that shoots on iPhone every day. Different budgets, different timelines, same bar.
Since I started, the channel has grown from 21 million followers to 37.1 million, with hundreds of millions of views.
Here are a few of my favorite moments.
Senior Creative Editor2019 — PresentTBWA\Media Arts Lab
Babies
A line on what Babies was and your role on it.
The Illusionists
What the series explored, and who you made it with. Group the work by artist using the sub-headings below — delete a block if a chapter doesn't need one.
Aaron Duffy
Max Siedentopf
Queso Blanco Carousel
Macrofy
A line on what Macrofy was and what made the edit work.
The Invincibles
A line on what The Invincibles was and your role on it.
Teach in the Feed
What the series set out to do and how the pieces were built. Credit the creator per tile in the captions if you want them named.
Movie Magic
One line on what Movie Magic was and what you did on it.
Everyday Experiments
A line on the premise of the series and your role across it.
